On March 22, 2004, the Rockville Mayor and Council approved their goals and objectives for the coming years. The Mayor and Council have been working on their goals since December 2003, and this important document sets the strategic direction for the City moving forward. Many of these action items will be reflected in the FY05 proposed budget. The goals are:
Strategic Objectives - Create a town center that will be the heart of the Rockville community and that will be distinctive, special and “uniquely Rockville”
- Ensure that town center is redeveloped in a manner that respects and protects surrounding neighborhoods
- Keep future development in town center aligned with road capacity, school capacity and other infrastructure
Expected Outcomes - Approve the final design for the Town Square project
- Provide parking that will be distinctly “user friendly”
- Design and build a new cultural arts center
- Set the stage for redevelopment of the Stonestreet Avenue corridor (develop a vision and then develop and implement a plan to achieve that vision)
- Set the stage for redevelopment of the block north of Beall Avenue (develop a vision and then develop and implement a plan to achieve that vision)
- Develop and implement a comprehensive transportation plan for town center to:
- Enhance safety and mobility for pedestrians, bicyclists and motorists
- Protect the character and integrity of surrounding neighborhoods
- Foster increased use of mass transit
- Provide a local loop shuttle service to connect the Rockville Metro/MARC station, town center
and the surrounding neighborhoods - Explore new options for targeted senior housing in town center
- Secure additional investment by the other levels of government
Strategic Objectives - Proactively shape and manage growth and development
- Keep new growth aligned with road capacity, school capacity and other infrastructure
- Provide land use regulations and policies suitable to an urbanizing environment
- Foster sustainable development
- Transform the Rockville Pike corridor and the area around the Twinbrook Metro station into community assets
Expected Outcomes - Adopt an adequate public facilities ordinance
- Review and revise the City’s zoning ordinances
- Review and revise the City’s reforestation requirements
- Review and revise the Rockville Pike Corridor Plan
- Set the stage for redevelopment of the area around the Twinbrook Metro station (develop a vision and then develop and implement a plan to achieve that vision)
Strategic Objectives - Provide a safe and inviting transportation network and environment for pedestrians and bicyclists
- Address problem areas in neighborhoods where speeding and/or high volumes of automobile traffic negatively impact the character and/or safety of the neighborhood
Expected Outcomes - Improve pedestrian safety along state roads in Rockville (in collaboration with the county and state governments)
- Continue to implement traffic-calming solutions to address speeding and traffic volumes on neighborhood streets
- Address neighborhood access issues at the most problematic intersections (such as the intersection of Edmonston Drive and Lewis Avenue)
- Enhance traffic enforcement by Rockville police
Strategic Objectives - Protect property values and ensure a consistent level of property maintenance citywide
- Enhance public safety
- Expand the stock of affordable housing and foster home ownership
- Leverage Rockville’s rich diversity
- Enhance community oriented policing
Expected Outcomes - Develop and implement a plan to:
- Reduce the number of property maintenance violations
- Reduce the time required to resolve property maintenance violations
- Reduce recidivism rates among property maintenance violators - Enhance important community-oriented police programs (such as park patrols, outreach programs to local schools, etc.)
- Explore new initiatives to expand the creation of affordable housing (with one particular focus on housing for seniors)
- Identify and implement new initiatives designed to bring together diverse cultures and age groups in our community
Strategic Objectives - Always strive to “do more with less”
- Achieve best-in-class levels of customer satisfaction
- Hold the city government accountable for its performance
- Focus the city government’s limited resources on activities and initiatives with the highest impact
Expected Outcomes - Identify and achieve stretch targets for cost and service quality improvements
- Implement the disciplines of project management and milestone tracking for major initiatives and projects
- Identify and implement strategic performance measures in order to assess:
- Cost performance
- Customer satisfaction
- Progress on major initiatives and projects - Redirect the city government’s resources, as necessary, to achieve strategic goals and objectives
|
