The Communication and Public Information Division leads the effort to communicate with and engage all of Rockville’s residents and stakeholders. This includes developing and implementing strategic, efficient and transparent communication plans that are appropriate for the community’s diverse audiences. The division drives engagement between the city government and the community, facilitating awareness of city programs, projects, events and services using the city’s website (www.rockvillemd.gov), newsletter ("Rockville Reports" and RockvilleReports.com), and video production (Rockville 11, channel 11 on county cable), as well as social media, electronic newsletters, video on demand, contact with local and national media outlets, and mobile technology.