Rockville Town Center Master Plan

In 2023, the City of Rockville embarked on an update to the 2001 Rockville Town Center Master Plan. The overarching goal of the master plan update was to strengthen Town Center by creating a cohesive vision for the planning area that meets the city’s goals and provides a clear path for implementation. A new master plan would also bring Town Center into alignment with citywide goals regarding climate action, bicycle and pedestrian safety, and racial equity and social justice.

The Mayor and Council adopted the 2025 Rockville Town Center Master Plan on Jan. 27, 2025. The adopted plan amends the Rockville 2040 Comprehensive Plan to replace the previous Planning Area 1 chapter.

The Town Center Master Plan was developed with extensive input from the Rockville community. During a five-month outreach and engagement process, the city met with hundreds of stakeholders and held nearly 50 public meetings to gather feedback on Town Center’s strengths, weaknesses, opportunities, and threats.

Three themes emerged from the outreach process and are reflected in the adopted plan:

  • Creating a flexible regulatory environment that allows Town Center to thrive by enabling development and allowing the market to determine the “highest and best” land uses over the next two decades.
  • Prioritizing the development of additional residential housing, with a particular emphasis on affordable and attainable housing units.
  • Transforming Town Center into a vibrant local and regional destination where people can live, work, and play for years to come.

Plan Goals

The Town Center Master Plan identifies and seeks to accomplish 12 goals across seven thematic chapters. There are a total of 63 recommended actions within the plan. 

  • Target appropriate areas for higher-density residential development to add 3,000 new residential units by 2040. Provide a variety of development types to respond to market demand and address the need for missing-middle housing.
  • Amend parking requirements to reflect a transit-oriented neighborhood and provide a more seamless, accessible, and user-friendly parking experience.
  • Create pedestrian-oriented building and site design standards for Town Center.
  • Make transportation-related improvements that enhance safety and the user experience for people who drive, bike, walk, or roll.
  • Work with WMATA and MCDOT to improve public transportation by increasing accessibility, improving ridership, and expanding systems.
  • Install wayfinding signs to provide clear direction and improve awareness of Town Center and its attractions.
  • Strengthen visual and physical connections between Town Center and adjacent neighborhoods.
  • Increase the number of affordable homes within Town Center.
  • Cultivate Town Center to be an exciting, fun, and innovative place where people of all ages, abilities, and backgrounds want to be.
  • Document and preserve Town Center’s history and use its historic character to promote heritage tourism.
  • Establish Town Center as a well-known location brimming with diversity and activity. 
  • Encourage sustainable and resilient building practices that help prevent, withstand, respond to, and recover from the impacts of climate change.

Project Timeline

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    Project Initiation by the Mayor and Council
    January 2023
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    Outreach and Engagement Period
    April – September 2023
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    Drafting Period
    October 2023 – April 2024
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    Public Review and Feedback
    April – June 2024
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    Planning Commission Review Process
    June – September 2024
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    Mayor and Council Review Process
    October 2024 – January 2025
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    Plan Adoption
    January 2025
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    Implementing Zoning Text Amendment Adopted
    March 2025