The Beall Avenue Asphalt Art Project was part of a groundbreaking project funded by a $25,000 Asphalt Art Initiative grant through Bloomberg Philanthropies and $15,000 from the city’s Art in Public Places Program. The project was designed to integrate artistic elements into Beall Avenue’s roadways and align with planned safety improvements in association with the city’s Vision Zero Action Plan.

The project aimed to beautify the neighborhood by transforming streets into colorful areas, enhance traffic safety by reducing speeds and increasing awareness of pedestrian crossings, and foster a shared sense of community pride by reflecting local culture and history through artwork.

The artwork was painted directly onto Beall Avenue from North Washington Street to Gibbs Street, transforming Beall Avenue into a vibrant, safe, inclusive, and engaging community space. The location is a strategic spot within Rockville Town Center known for its bustling activity and local attractions.

Five women in construction attire stand and kneel beside a caution sign that reads "WOMEN WORKING" on a city sidewalk, with traffic and trees in the background.

Selected Artist: Chalk Riot

Chalk Riot was selected as the artist for the project. As an all-women and gender-expansive mural crew, Chalk Riot advocates for the strategic use of sidewalk chalk as a tool for positive social change and specializes in vibrant pavement art, including ephemeral chalk art, 3D illusionary and immersive works, and industrial roadway installations. As part of the City of Rockville’s extensive client list, Chalk Riot regularly works with city planning officials, property developers, and business improvement districts to improve road safety with positively engaging pavement artwork. Fern Reclamation, Chalk Riot’s proposed design for Beall Avenue, incorporated themes of native flora and historical elements, aiming to create a visual narrative that resonates with Rockville’s unique story and environment.

Artist Statement

Fern Reclamation is a two-block traffic calming mural in downtown Rockville, Maryland, highlighting ferns, cornerstone species of the local ecosystem and among Earth’s oldest plants. Ferns decomposed into coal and are part of modern asphalt, representing the complex history beneath our streets. By painting these ferns on asphalt, we invite passersby to reconsider the ground supporting our communities amidst global transformations. Enlarged in vibrant colors, the murals foster appreciation for these often-overlooked plants. The design incorporates local ferns and nods to Rockville’s rich history, including its river, railroad, courthouse, and Hebron House. Community outreach informed the artwork, created by Chalk Riot’s core team and five local artists.

Project Timeline

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    Grant Award Announcement
    November 2023

    Bloomberg announces Rockville’s award of Asphalt Art Initiative.

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    Project Kickoff
    December 2023
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    “$25,000 Bloomberg Arts Grant Will Create Safer City Streets”
    December 2023

    View the Rockville Reports article.

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    Community Input and Surveys
    January-March 2024

    Residents, business owners, and other stakeholders were invited to share their thoughts via an online survey on thematic elements and safety priorities to integrate the artwork along Beall Avenue.

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    “Rockville Seeks Feedback on Beall Avenue Mural Art Project”
    March 2024

    View the Rockville Reports article.

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    Artist Selection Process
    April-June 2024
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    Artist Recommendation Finalized
    June 2024
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    Artist Recommendation Approved by Cultural Arts Commission
    July 2024
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    Artist Recommendation Approved by Mayor and Council
    August 2024
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    “Potential Beall Avenue Improvements Herald Art Project for Roadway Safety”
    September 2024

    View the Rockville Reports article.

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    Preparation of Roadway
    September-October 2024

    Repaving and striping of Beall Avenue.

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    Installation of Asphalt Art
    October 2024
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    “Safety Improvements and Asphalt Art Begins to Take Shape in Rockville Town Center”
    October 2024

    View the Rockville Reports article.

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    “Beall Avenue Asphalt Art: A Community Celebration of a Roadway Creation”
    November 2024

    View the Rockville Reports article.

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    Project Celebration
    Nov. 10, 2024

    Celebration of the art installation and a roadway coloring book activity hosted by Chalk Riot on Gibbs Street.